Kim Kardashian shocks fans as star shows off bleached brows & blonde hair for new SKIMS ad amid divorce from Kanye West

KIM Kardashian looked completely unrecognizable after bleaching her eyebrows and her hair for a new SKIMS ad.

Keeping Up With the Kardashians fans were shocked to see the star’s new look, wondering why she appeared so different and looked like an “alien.”

Take me to your leader! Giving off ’60s science fiction vibes, Kim and two other models stunned while posing in her undergarments, with vacant looks upon their faces

Kim showed off her new style on Friday while announcing her new SKIMS collection, drop one of the Outdoor Basics line.

In a pair of matching brown shorts and sports bra, the 40-year-old posed in front of a desert set-up, with a couple of other similarly-dressed models behind her.

She had her shoulder-length platinum blonde hair styled in soft waves, flipped out at the end, and her eyebrows completely bleached and barely visible.

“COMING JUNE 29: @SKIMS OUTDOOR BASICS DROP 1,” Kim captioned the campaign shots and video. “Our first outdoor collection is coming.”

They said she looked like an 'alien' in the new campaign — They said she looked like an ‘alien’ in the new campaignCredit: Instagram

One fan said the look was a 'no go' for them, while others said it made her forehead look 'huge' — One fan said the look was a ‘no go’ for them, while others said it made her forehead look ‘huge’Credit: Instagram

The KUWTK star added: “Made in LA with breathable garment-dyed cotton and nature-inspired colors, Outdoor Basics Drop 1 is the wardrobe refresh you need this summer.

“Shop Outdoor Basics Drop 1 in 5 styles, 5 colors, and sizes XXS-4X on Tuesday, June 29 at 9AM PT.”

Though Kim wanted fans to focus on the new items arriving in a few days, they couldn’t help comment on her “weird” appearance.

One Instagram user asked her: “Wtf did u do to your eyebrows?”

'WTF did you do...' one person asked — ‘WTF did you do…’ one person askedCredit: Instagram

Others claimed Kim looked like an 'alien' — Others claimed Kim looked like an ‘alien’Credit: Instagram

Kim looked unrecognizable with her bleached hair and brows, foregoing her usual dark hair and thick eyebrowsCredit: Instagram

Another questioned: “What is with the alien look?”

A third simply told her: “The ‘no eyebrow look’ is a no go.”

Others said they didn’t realize that she’d switched up her eyebrows at first and were just “trying to figure out WTF looked so off about her,” with some thinking she just had a “huge forehead” before figuring it out.

“she’s missing eyebrows LMAO LMAO,” one fan said after coming to the realization.

Some fans compared her new SKIMS drop to her ex-husband Kanye West's Yeezy line — Some fans compared her new SKIMS drop to her ex-husband Kanye West’s Yeezy lineCredit: Reuters

Kim filed for divorce from the rapper in FebruaryCredit: AFP

Once fans got over the shock of seeing Kim looking unlike her usual self, many said the new clothing drop reminded them of her ex-husband Kanye West’s Yeezy line.

“Slowly taking over yeezy,” one wrote, while another tweeted: “I can’t front. I LOVE @SKIMS but is the new collection giving Yeezy Szn 6 vibes to a T or???? Wassup @KimKardashian.”

Kim filed for divorce in February after six years of marriage and months of speculation that the relationship had broken down.

The exes have four children together – North, seven, Saint, five, Chicago, three and Psalm, one.

Kim and Kanye have decided to co-parent their four kids amicablyCredit: kimkardashian/Instagram

According to TMZ, Kanye filed for both joint legal and physical custody of their four children.

The pair has decided to co-parent amicably, despite Kanye spending the majority of his time on his Wyoming compound, a thousand miles away from Kim’s LA home.

The celebrity couple agreed to split their $2billion fortune evenly, which The Sun exclusively reported after the divorce announcement was made.